A Secret Message That 99% of You Will Miss

Every Sunday I send out something to think about, a question to ponder and something to try to make your life a little more pleasant. The idea is to inspire and encourage positive change. Readers share their progress so we can all benefit from the learnings.

Feel that life is passing you by? → YOUR LIFE IN WEEKS

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THINK

“Don’t ever lose hope. Even when life seems bleak and hopeless, know that you are not alone.“
Nancy Reagan

I want to quickly say a big THANK YOU to everyone that filled in the questionnaire from last week. I really appreciate the level of depth you went into. The results were 60% what I expected and 40% surprising.

I have a much clearer idea of how I can help you moving forward. THANK YOU!🙏🙌

You’re NOT alone.

A problem shared is a problem halved.

When life is hard and you learn that someone else is finding it hard too, it makes it more manageable.

I thought it would be useful and interesting to share some of the results so that you know you’re not alone.

BUT WAIT, there’s more… 👇

I’ll also share:

My key takeaways 📝
My plan on helping you 📒
The winner of my free £250 coaching call 💰
A secret underlying message that 99% of you will miss that could make you rich. 😮

1) Biggest Fear or Frustration

Getting started and not knowing what to do
Losing it all or failing
Too little time due to work, family or time management

The top 3 were all pretty close. I feel encouraged because I know that I can help in all the areas that were highlighted – Helping you get going, minimise risk, how to get more time and be more productive.

2) Biggest Goal or Aspiration

Financial Freedom
Earning more money
JOINT: Start own business / Help someone or something else

The top 2 were twice as popular as the joint third place options. Unsurprisingly, my audience wants to become Financially Free and Earn More. It’s music to my ears because this is my current life mission. Let’s do this!

3) What have you tried and failed at?

Nothing. Not started yet
Investing
(Too many to highlight) Literally every business you can think of!

The top answer was 3 times more than second place. Most of you haven’t started a side hustle, budgeting or investing yet. Going back to Question #1, my plan is to help you get started in all 3 of these areas, whilst making sure you can do it in 30 mins a day / 4 hours a week, without risking it all.

I won’t go into details, but it was also obvious why people are ‘failing’ at investing, which I can quickly remedy.

4) In relation to Q3, what’s stopping you?

Self-belief & confidence
How to system
The skills to execute

Your answers surprised me. The biggest thing holding you back is you. I thought it would be the ‘How’. I’m currently finalising my ‘How To’ methods for budgeting, side hustles and investing but it’s clear that you also need to offer some support with mindset. I’m on it!

5) What are you most desperate for me to create for you?

Mastermind
Online courses
More YouTube videos
Online Coaching

The top 4 were all very close together. WOW! I’ve got a busy Q2 for 2023. 😮😆

Mastermind – This surprised me. I didn’t expect there to be such an appetite for it, so I’m delighted. I would love to run a Mastermind and I know it’s a big undertaking. The prerequisite is course material, so I’ll need to create content for it. I could offer online courses for people that just want the content, and a Mastermind for people who want the content, along with regular coaching calls, ongoing support and group accountability.

Online Courses – I expected this to be high. I can’t offer everyone 1-on-1 coaching, and not everyone can afford it, so online courses seem a great value option to help more people. I’m on it!

More YouTube – Again, I expected this. I’m aware my posting volume is low due and I’d like to increase it. These videos are fun to make and are great exposure to what I can offer, but I know deep down courses/coaching/masterminds will have a greater impact on you. For now, my goal is to keep videos going whilst I work furiously in the background to create 1 and 2 above.

Online Coaching – I expected to see ‘Online Coaching’ up there as I receive emails/DM’s about it almost daily. If I do a better job with 1-3, fewer people will require my coaching, but there will always be an appetite for people who want direct 1-to-1 contact. I plan on prioritising 1-3 above over 1-to-1 coaching so that I can reach more people and have a greater impact.

6) In relation to Q5, what would be the ideal set up for you? What topics would you like me to help you with? How many? How frequent? etc.

Online courses
JOINT: Community (with tasks to complete) / Mindset content / Mastermind program
Podcast

I wanted you to spell out how you’d like me to deliver this content to you. Online courses were the distinct winner, which I expected, with three in joint 2nd place, which I didn’t.

Community – There’s clearly an appetite for you to join forces with fellow freedom fighters. Personal finance, entrepreneurship and investing is a lonely world. I love the idea of setting up a Financial Freedom community where we can all share, help, learn, inspire and laugh.

Mindset Content – I need to make sure I can help people who struggle to get started, lack self-belief/confidence, feel they’ve left it too late, feel lost, and don’t know where to begin.

Mastermind – Mentioned above.

Podcast – I would LOVE to do a podcast. I could bring guests on to discuss money-based topics and share free value. Getting paid to talk seems like a dream to me. However, I live on an isolated road which has poor internet (I use Starlink). I can’t do Zoom podcasts without a video lag – which is unworkable. I could do a solo podcast, but I think guests are where the real value comes from. Therefore, I would need to rent or create a basic studio. This is something I plan on doing, but not right now. I think Online Courses and a Mastermind would have a greater impact on you, would cost less to set up and run and create more revenue for my business. Once these are up and running, I could reinvest the revenue into creating or renting a studio space to deliver a podcast.

My Plan to Help You (Key Takeaways)

Create Online Courses and a Mastermind to help you earn more money and become finanically free.
The content will cover:
- How to spend less without sacrificing lifestyle.
- How to earn more, around your busy life, without risking it all.
- How to invest wisely into passive, lucrative assets on autopilot.
- How to become financially free in a fraction of the time.
Build an online Community for fellow Freedom Fighters to interact, learn, inspire, support and laugh with. Offer regular live coaching calls to the community to work through bottlenecks and obstacles.
Create more YouTube content and eventually a Podcast.
Don’t sell Merch! 🤭🤣

What do you think? Is that about right?

The Secret Underlying Message 99% of You Will Miss

I attempted to demonstrate how to think more entrepreneurially in this email.

Did you pick up on that?

Feel free to copy my questions, reword them, add to them or ditch them. Just make sure you collect data from your customers/audience.

If you don’t have an audience? Go and hang out where they hang out (online or in person), ask them questions and listen.

When attempting to create a lucrative side hustle, many fall into the trap of following the money. Don’t!

Being entrepreneurial isn’t about you, it’s about others.

Be curious, not compliant.

STOP = Exchanging your time for money / Following the Money / Doing what YOU want

START = Solving people’s problems

What frustrations can you fix?

What unmet needs can you fulfil?

What problems can you solve?

The bigger the need, the more frustrating or scarier the problems – the more value you can offer, the greater impact you’ll have and the more money you can charge.

Focus on THEM and the money will come. It doesn’t work the other way around.

Reflect and share this with someone.

ASK

Before deciding on which Side Hustle vehicle to jump onto (Publishing, Dropshipping, Reselling etc.) ask yourself the following:

“What frustrations can you fix?”

“What unmet needs can you fulfill?”

“What problems can you solve?”

Let the answers lead you to the most appropriate vehicle to deliver the solution.

Write down what comes to mind.

TRY

We covered a lot today (again!).

Don’t be deterred. You likely won’t have the answers now, and that’s OK. It’s about setting the wheels in motion to get them.

Let’s do this!

1. Write down 5 frustrations you can fix.

2. Write down 5 unmet needs you can fulfill.

IMPORTANT: You do NOT have to be world-class or an expert. If you can help one person – you qualify! Don’t put yourself down.

3. Survey your audience / Find where people in this niche hang out and ask them questions:

What are their biggest dreams and desires?
What are their biggest fears and frustrations?
What’s stopping them?
What would they like to solve their problems?

4. Create a minimum viable product (The most simple solution possible) to solve that problem.

If you can get to this stage, you’ve done most of the lifting. Don’t overcomplicate it. Don’t overthink it.

Ask. Listen. Provide.

Remember: Little by little, a little becomes a lot.

A Secret Message That 99% of You Will Miss

THINK

ASK

TRY

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